Videira Wine Shop & Bar is coming to Midtown this fall


The western part of Midtown Alley has its share of famous restaurants: Pappy’s, Southern, Sapporo 2, Fountain on Locust, Egg Midtown, Small Batch, Urban Chestnut, Work & Leisure…

Now is the time for the Eastern side to get in on the action, according to developer Jassen Johnson of Renaissance Development Associates and Tower Real Estate Group.

The cornerstone of the business is the building at 2700 Locust in N. Beaumont (shown at right), home to Nexus Cultural Cuisine & Craft Cocktails and Anita Café & Bar, both slated to open this summer. Just around the corner is Videira Wine Shop & Barowned by Mykel McIntosh, who previously worked with Misha Sampson and Ceaira Jackson at Bait in the Central West End before launching Nexus.

“Initially, I was just going to work for them [at Nexus]says McIntosh, “then Ceaira suggested I do my own thing in the space next door.

McIntosh is a long-time industry professional who, over the years, “has befriended many industry colleagues, like wine experts and craft cocktail bartenders who want to to help. These people really want me to succeed… It’s wonderful.

Vidiera (Portuguese for “vine”) will offer a slightly less traditional take on the wine bar, McIntosh says. The ceilings are high, the lights will be low, and the seating in the living room will be comfortable. “I want people to say, ‘I love this place and I can sit here for hours,'” McIntosh says, adding that the vibe will aim to be “a mix of 33 Wine Bar and Brennan’s… a blend of the wine knowledge you pick up at 33 with the comfort you feel at Brennan’s.”

Behind the bar is a wine-by-the-glass dispensing system (to better control quality and freshness). McIntosh prefers California wines but says other regions and countries will be represented. Bottles of wine will also be available, along with local beers and cocktails (made with freshly squeezed juices and artisan syrups) named after movie stars, some of whom will be featured in black and white photos on the walls – part of the “sexy, old Hollywood” theme. Thereafter, the music will be low-fi, chill, house music, “nothing loud and crazy,” says McIntosh.

In another non-traditional twist, wine, beer and spirits will be retailed, as will local cheese, meats and accessories featured on charcuterie boards, which will venture beyond basic salami and will feature “more funky ingredients, like venison, smoked duck, and bresaola. Burrata and other wine-friendly dishes will complement the small plate menu.

Customers will enter Vidiera via Beaumont Street, where sidewalk seating will be available. There will be additional outdoor seating on a covered indoor garden space that will be shared among other tenants, which Johnson says will be named soon.


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