Last week solidifies Vancouver’s title as premier special events hub


Opinion: At least two other cities — Sapporo, host of the 1972 Winter Olympics and Salt Lake City, host of 2002 — have either applied or expressed interest, but Vancouver has the advantage of geographic rotation.

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Bulls of the week

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Vancouver has been Canada’s premier special events hub for over a decade now and the past week has only cemented that status.

Heading into a weekend featuring the hugely popular Canada Rugby Sevens at BC Place and the Billie Jean King Cup Women’s Tag Team tennis showdown between Canada and Latvia at the Pacific Coliseum, Vancouver was abuzz Friday after FIFA announced she was back in the mix as a candidate. host city of the 2026 World Cup which will be jointly organized by the United States, Mexico and Canada.

All of these actions took place in the same week that the Vancouver 2030 “discovery group” began to turn the shift into an official bid to host the first Indigenous-led Games in Olympics history. The “BC 2030” vision could include eight or more participating cities, but would still be largely rooted in Metro Vancouver. The aftermath of Vancouver 2010 is positioned as largely funded by the private sector, with sponsorships, television and ticket sales expected to cover operating costs of just over $2 billion.

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At least two other cities – 1972 Winter Olympics host Sapporo, Japan, and 2002 host Salt Lake City – have either applied or expressed interest, but Vancouver has the advantage of geographic rotation. The Los Angeles 2028 Summer Games will be the first in North America since Vancouver 2010, making a second consecutive US-hosted Olympics problematic on multiple levels.

With the potential to host part of the FIFA Cup in 2026 and the Winter Olympics in 2030, Vancouver and British Columbia are poised to cement their place on the world stage. And make no mistake: it’s entirely possible that Vancouver gets both, a double that will only create an even bigger bull market for sport and community development on the West Coast.

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Bear of the week

Call them mid-April “dog days” for the NFL, but the Shield isn’t necessarily enjoying the lull ahead of the storm in the NFL Draft, which runs April 28-30.

The general unease around the Cleveland Browns’ acquisition of Deshaun Watson continues as the civil lawsuit filed against him by 22 massage therapists takes his due diligence into areas that will only make the situation more delicate.

Meanwhile, Washington Commanders owner Dan Snyder sees his name thrown up almost daily in the U.S. Congress and that’s never a good thing in the eyes of the NFL and the 31 other owners who cherish the league’s antitrust exemption. . Elsewhere, Colin Kaepernick continues to train, awaiting a call he may never receive.

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Still, the toxicity around Watson, Snyder and the league’s treatment of Kaepernick took second fiddle to Major League Baseball this week. It’s a league that needs to have a lot more fun. He’s so far behind the NFL and NBA in how he markets his star players, but wonders why fans feel aggrieved when a veteran southpaw who threw 80 pitches in seven perfect innings is pulled from a game with his team leading 3-0.

That’s why there have only been one or two baseball players in the past few years on the ESPN Fame 100, a list that typically includes three dozen European footballers, nearly 20 basketball stars and eight NFL quarterbacks. Baseball memo: Ditch the analytics, even a little bit.

Marketing Communications Manager and Sports Business Commentator, Tom Mayenknecht is a Principal of Emblematica Brand Builders and the host of The Sport Market on BNN Bloomberg Radio 1410 and TSN Radio nationally. Follow Mayenknecht on:

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